About Us

For centuries, pink salt has been celebrated around the world — yet its true story remained untold. At Potohar Pink Salt, we’re here to share the authentic origin of this natural wonder, ethically mined from Pakistan’s ancient Potohar region and cherished for its purity, beauty, and truth.

Revealing the True Origin of Pink Salt

For years, the world has come to know pink salt under another name — “Himalayan Pink Salt.” But the truth is far more authentic and deeply rooted. The vast majority of the world’s pink salt actually comes from the Potohar region of Pakistan, part of the ancient Potohar Salt Range, where the earth’s natural forces shaped these stunning pink crystals over 600 million years ago.

At Potohar Pink Salt, our mission is to share this truth with the world — to celebrate the land, heritage, and craftsmanship behind one of nature’s purest gifts.

Our Purpose

We founded Potohar Pink Salt to set the record straight. While some salt may indeed come from the broader Himalayan foothills, most of the pink salt found in homes, kitchens, and wellness spaces worldwide originates from Pakistan’s Potohar region.

For too long, this origin has been obscured by global marketing. Our brand exists to reclaim the narrative — honoring the real source and the people who mine it with care and integrity.

Ethically Sourced, Naturally Pure

Our pink salt is ethically sourced and responsibly mined, ensuring that every step respects both the environment and the communities who have safeguarded this tradition for generations.

Each crystal is hand-selected for purity and natural color, untouched by additives or processing — a direct gift from nature, preserved in its most authentic form.

Crafted with Integrity

From our culinary salts to our home décor and wellness collections, every Potohar Pink Salt product is crafted to reflect the richness of its origin. We believe that authenticity, transparency, and respect for nature are what elevate a product from the ordinary to the extraordinary.

A Gift from the Potohar Land

Potohar Pink Salt isn’t just a mineral — it’s a story of place, people, and purpose.
When you choose Potohar, you’re not just choosing quality — you’re choosing truth, sustainability, and connection to the land where it all began.